Ice Prevention SEO – Campaign Review & Results
159% Increase In New Users
The goal of organic growth is to expand the reach to new users who don’t know about the brand. Heavy data and keyword analysis allow us to go after “low hanging fruit”which have led to this massive increase over 2018.
132% Increase In Sessions
Organic sessions are key in understanding if clicks to the site are generating interest to keep a user moving through the funnel. One session requires two or more pages to be visited at once so this metric is a good sign of healthy increased engagement.
884.6% Increase In Organic Conversions
Organic conversions are the primary performance indicator of the campaign. 2019 brought a strong improvement YOY with more places for users to convert including lead magnets and various downloads.
9.29% Increase In Conversion Rate
Conversion rate is determined by quality traffic and strong offers. The conversion points we increased with the development of great content which is a leading factor in this improvement along with better quality traffic.
PREVIOUS STRATEGIC FOCUS
In 2019, our campaign strategy shifted from:
- Content creation to more conversion orientated strategies like lead magnets (Ice Dam Prevention Guide),
- Adding more CTAs across the top pages on the site
- Adding click to call links wherever there was an opportunity.
- We spent the time to understand which pages/a reason the site were contributing the most to conversions and capitalizing on any opportunities.
- We also gave the lower performing pages more authority on the site by linking to the pages that were top performers and we saw the benefits from these strategies.
- Increasing engagement by linking to the pages that were top performers and we saw the benefits from these strategies.
2020 & BEYOND APPROACH TO SEO
Our 2020 focus:
- We have focused our strategy on targeting more long-tail keywords that people looking for your product would be searching, like questions or problems caused by ice dams and building content around those topics to create new organic traffic funnels on the site.
- We’ve also created pages that are targeting snowy, wintery states and 58 of 184 total conversions from Jan-Apr included these new pages in the goal path.
- We are also focusing on more technical tasks like adding advanced Schema Markup and ridding the site of any content that is not beneficial to users (this type of content is now being penalized by Google).
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“John has been working on our website for a few short months now and we have noticed a increase in calls and visits to our site! I definitely will continue to work with John to continue building my business.”
“I watched John start his first business, ramp it up and sell it for millions. After witnessing that, I could’nt wait to find out his secret to success. When I started working with John, I was blown away by his fresh approach to business success.”
“John took me from running a company to millionaire status in 3-years. To say that I’m happy is an understatement.”
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To zap your competitors call (702) 274-4606